Jackie Boucher, designer and art director, was born and raised in Vancouver which made her time working for her local hockey team and the winter Olympics in her home town, a dream come true. She has over 17 years experience taking ideas from concept to final fruition as well as bringing existing brands to life in a huge range of formats.
Jackie’s been a creative, strategic problem-solver her whole life and started putting it all together professionally as designer and manager for the Vancouver Canucks (NHL) for 8 years. As manager, her responsibilities included creating and maintaining consistent graphic identity systems for the team and the arena, General Motors Place. She managed the Creative Services team in producing over 700 projects per year, including wayfinding signage, large format window graphics, event collateral, game day magazines, to name a few — on time, on budget, while meeting all expectations of quality and accuracy. In that time she also worked as a designer for the Vancouver Grizzlies (NBA) and billed out the team’s services to the Vancouver Whitecaps (MLS), the Vancouver Ravens (Lacrosse) as well as the World Junior Hockey Championships 2006.
All of this experience brought Jackie to Vancouver 2010 Olympic + Paralympic Winter Games (VANOC). One of the highlights of her 5 years with VANOC was being on the team that developed the “Look of the Games” program alongside colleague, Jason Esteban. Jackie and Jason eventually took on the roles of Look of the Games Design Managers, where they collaboratively led the design team to implement the Look strategy across all mountain and city venues including non-competition venues and the urban domain. As a team, they designed all the thousands of look elements including an extensive city street banner program, venue identification towers, wayfinding signage, standards manuals, field-of-play backdrops, back of grandstands, building wraps etc.
Since the Olympic Games, Jackie has been freelancing for a range of organizations including the Vancouver Economic Commission where she designed signage and print materials for 2 city trade missions to London and China. Other clients include the FIFA Women’s World Cup Canada 2015, Edmonton’s Commonwealth Stadium, Canuck Place Childrens’ Hospice, Arts Umbrella, Babiekins Magazine, Richmond Sport Hosting, Richmond Olympic Oval, Tourism Burnaby, and Take a Hike Youth at Risk Foundation.