Jackie Boucher

Jackie Boucher, designer and art director, was born and raised in Vancouver which made her time working for her local hockey team and the winter Olympics in her home town, a dream come true. She has over 17 years experience taking ideas from concept to final fruition as well as bringing existing brands to life in a huge range of formats.

Jackie’s been a creative, strategic problem-solver her whole life and started putting it all together professionally as designer and manager for the Vancouver Canucks (NHL) for 8 years. As manager, her responsibilities included creating and maintaining consistent graphic identity systems for the team and the arena, General Motors Place. She managed the Creative Services team in producing over 700 projects per year, including wayfinding signage, large format window graphics, event collateral, game day magazines, to name a few — on time, on budget, while meeting all expectations of quality and accuracy. In that time she also worked as a designer for the Vancouver Grizzlies (NBA) and billed out the team’s services to the Vancouver Whitecaps (MLS), the Vancouver Ravens (Lacrosse) as well as the World Junior Hockey Championships 2006.

All of this experience brought Jackie to Vancouver 2010 Olympic + Paralympic Winter Games (VANOC). One of the highlights of her 5 years with VANOC was being on the team that developed the “Look of the Games” program alongside colleague, Jason Esteban. Jackie and Jason eventually took on the roles of Look of the Games Design Managers, where they collaboratively led the design team to implement the Look strategy across all mountain and city venues including non-competition venues and the urban domain. As a team, they designed all the thousands of look elements including an extensive city street banner program, venue identification towers, wayfinding signage, standards manuals, field-of-play backdrops, back of grandstands, building wraps etc.

Since the Olympic Games, Jackie has been freelancing for a range of organizations including the Vancouver Economic Commission where she designed signage and print materials for 2 city trade missions to London and China. Other clients include the FIFA Women’s World Cup Canada 2015, Edmonton’s Commonwealth Stadium, Canuck Place Childrens’ Hospice, Arts Umbrella, Babiekins Magazine, Richmond Sport Hosting, Richmond Olympic Oval, Tourism Burnaby, and Take a Hike Youth at Risk Foundation.

Selected Non-FAQs

What is your idea of perfect happiness?

Freedom.

What is your greatest fear?

Regret.

Which living person do you most admire?

I don’t generally admire people, per se; I’m more likely to admire ingenious, brave, change-making traits that lead to creating beautiful things.

What do you consider the most overrated virtue?

Obedience.

What is the quality you most like in a man?

Bright, modest, loyal and funny.

What is the quality you most like in a woman?

Bright, modest, loyal and funny.

Which words or phrases do you most overuse?

Awesome and totally.

If you could change one thing about yourself, what would it be?

I would lighten up a bit.

What do you consider your greatest achievement?

Making and raising a person. The Olympics thing was really cool too.

What sound or noise do you love?

A lot of the sounds my kid makes.

What sound or noise do you hate?

A lot of the sounds my kid makes.

How would you like to die?

I don’t really want to die. But it will probably be the result of being sarcastic at the wrong time.

What is it that you most dislike?

Blue cheese is gross. But war is probably higher on my list.

If heaven exists, what would you like to hear God say when you arrive at the pearly gates?

“Welcome, I’m glad you made it”.

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What is the trait you most deplore in yourself?

Impatience.

What is the trait you most deplore in others?

Disingenuousness.

What is your greatest extravagance?

Travelling.

What is your current state of mind?

Multi-tasked.

On what occasion do you lie?

I truly abhor most lying but my go-to big exception would be not telling the whole truth … for obvious reasons.

What do you most dislike about your appearance?

I dislike what humidity does to my hair.

Which living person do you most despise?

I despise politicians making decisions on my behalf when I didn’t vote for them.

What or who is the greatest love of your life?

My husband! xx

When and where were you happiest?

My Mat Leave year was simply the best.

Which talent would you most like to have?

I wish writing came easier for me.

Where would you most like to live?

Vancouver or Paris.

What is your most treasured possession?

My pup, Potato.

What do you regard as the lowest depth of misery?

Alone, without hope.

What is your favorite occupation?

Designer.

What is your most marked characteristic?

The ability to see both sides of the story.

What do you most value in your friends?

Sharing wine and laughs.

Who are your favorite writers?

Dr. Seuss

Who are your heroes in real life?

I really don’t have any kind of heroes. I pick and choose qualities of a variety of people that I admire and want to emulate. But that’s it.

What are your favorite names?

Ella. Mireille. Parker.

What is your greatest regret?

I’m saving my time to regret for my death bed.

What is your motto?

No one looks back on their life and remembers those nights they had plenty of sleep.

What is your favorite word?

Debauchery. I would also like to use the word “chuffed” more.

What is your least favorite word?

Hmm. “Make my logo bigger” is pretty high on my list … if I can have more than one word.

What turns you on?

Music.

What turns you off?

Closed-mindedness

What is your favorite curse word?

There is scarcely a cuss word I don’t love.

What profession other than your own would you like to attempt?

Author/Illustrator.

What profession would you not like to do?

Dumpster-diver.