Events

What Our ‘Good’ Looks Like

Our company has toured and worked within multiple competition and non-competition sites including but not limited to: stadiums, amphitheatres, arenas, conference halls, and temporary constructed venues. If we did the math we would be over 100 venues and over 30 events, all with different nuances and challenges.

Our team has worked single and multi-sport events and multi-day music festivals. We are all fans of the athlete and the artist so we take our jobs seriously when preparing for their arrival, subsequent efforts, and victories.

We bring expertise in design, development, coordination and management for a broad range of events, sites and facilities. Our transferable, practical knowledge and skills include planning, design, look and signage, workforce management (paid and volunteer), marketing, venue infrastructure & overlay, sponsorship, budgeting, risk management, and event evaluation.

Champions aren’t made in gyms. Champions are made from something they have deep inside of them - a desire, a dream, a vision. They have to have the skill, and the will. But the will must be stronger than the skill. -Muhammad Ali

National Organizing Committee for the FIFA Women’s World Cup Canada 2015

Client Bio

The FIFA Women’s World Cup is held every four years and is the largest women’s sporting event in the world.  In 2011, the Canadian Soccer Association was awarded the right to stage the 2015 edition of this prestigious event, as well as the hosting rights to the FIFA U-20 Women’s World Cup Canada 2014.

Scope of Work

Tournament Decor Programme Administration & Management both tournaments:

  • FIFA U-20 Women’s World Cup 2014 Canada™ (August 5-25, 2014)
  • FIFA Women’s World Cup Canada 2015TM (June 6-July 5, 2015)

Responsible to the National Organizing Committee (NOC) for the delivery of the design strategy, programme planning, operational implementation and overall project direction for the tournaments. Successfully implemented the key elements of look and pageantry including but not limited to; stadia look, food & beverage menu board coordination, clean venue assessment and cover-up, along with a comprehensive identification and wayfinding signage programmes. Liaised directly with the Federation Internationale de Football Association (FIFA) for design approvals and provided end-to-end project management in an extremely compressed timeline with a complex delivery across six provinces, five time zones and 52 matches.

Timeline

2014 – 2015

Biggest Challenge

Managing a multi-provincial, multi-stadium, multi-time-zone event with a small team, but a mighty team. Keeping up with hundreds and hundreds of emails was definitely a challenge, but a necessary tool since people were spread end to end in our country.

Biggest Win

A proud team and the inclusion of Confederation specific female soccer athletes, employed as super-graphics in our look program—that was a FIFA first. And ultimately, to be a part of, and contributing effort in staging the first event to ever be simultaneously staged across our great country.

HSBC Canada Sevens Vancouver International Rugby Tournament

Client Bio

HSBC World Rugby Sevens Series is one of the most dynamic global sporting events on the market and doubles as an Olympic qualifier. The Series includes ten tournaments held around the world, in which 16 national sevens teams compete for World Series points at each round, with winners in the Cup, Plate, Bowl and Shield crowned at each location. The HSBC Canada Sevens Vancouver International Rugby Tournament is stop number six on the world tour.

Scope of Work

Deliver the visual mechanisms for promoting the brand and visual identity of the HSBC Canada Sevens Vancouver International Rugby Tournament reflecting its values and vision during tournament time. This was achieved through strategic, creative and technical planning to create a sense of festivity as a single unified event for the world to view and experience, whilst maintaining functionality and celebration for world-class sport.

Timeline

2016

Biggest Challenge

Having three weeks to design, coordinate, produce, install, decommission, and manage the roll out of a comprehensive visual identity program.

Biggest Win

Being a part of this inaugural event on home soil and successfully navigating the time, the scope, and the end game.

Academy of Country Music

Client Bio

The Academy of Country Music was formed in 1964 to promote country music in the western states and support artists.

Scope of Work-Various

The Academy of Country Music has been a client of LaBuick & Co. since 2010. Our scope of work changes as the Annual Music Awards Show and ancillary events demand. Characteristically, our work includes support to the Festival Operations team and Volunteer Crew Program.

In 2014 we completed a 360 degree event assessment. This multi-source feedback loop was solicited from the Academy’s work circle; including permanent staff, contract staff and volunteers. The goal of the assessment was to gather information on events managed by the Academy and seek ways to improve and scale the supporting programs and design for the 50th Anniversary collection of events in Dallas, Texas, April 2015. The Academy events considered in the review were the Awards Show, Party for a Cause, All Star Jam and Fan Jam.

Timeline

2010 – Present

Biggest Challenge

Learning a new site, new people and new operations when we hit the ground. And sometimes, new rules too.

Biggest Win

Being asked back year after year and knowing they rely and trust us, so much so that they called on us in their 11th hour to address a separate project that was not meeting their requirements. Result—we delivered.

London Organizing Committee for the Olympic and Paralympic Games (LOCOG)

Client Bio

The London Organising Committee for the Olympic and Paralympic Games (LOCOG) was the organisation responsible for overseeing the planning and development of the 2012 Summer Olympic and Paralympic Games. More than 10,000 athletes from 204 National Olympic Committees (NOCs) participated. It took place in London and to a lesser extent across the United Kingdom from 25 July to 12 August 2012.

Scope of Work

Provided consultancy services to the Look and Feel Functional Area and a comprehensive review with recommendations of the internal functional area structure, procurement process and proposed strategy with available funds, directly linked to budget planning and the overall programme delivery plan.  In conjunction with those tangibles, evaluated the Invitation to Tender; assisting in the selection of the best-suited prime supplier for the delivery of the Look and Signage Programme. In addition, we provided expertise by appraisal of the interfaces within the Organisation Committee by identifying interdependent relationships, both internal and external, and recommendations for the initiation of necessary collaborations, suggestions for the management of existing relationships, and the identification of challenges and possible solutions.

Timeline

2011

Biggest Challenge

Having only one site visit – this limited the ability to become an influence with the team and really become a consistent resource.

Biggest Win

Being able to use my years of experience to help the team navigate and negotiate supplier contracts.

2019 Red Deer Canada Games Bid Committee

Client Bio

The Canada Games are held every two years, alternating between summer and winter. They are a key event in the development of Canada’s young athletes. www.canadagames.ca

Scope of Work

Bid Consultancy – Performed an in depth review employing the ‘tenth man rule’ of the bid submission(s) to provide an experienced Games perspective with recommendations. The forward thinking Red Deer Bid Committee invited LaBuick & Co. to play the role of contrarian, which guards against the pitfalls of groupthink. Our tactical participation was part of the committee’s success; noted when they were officially awarded the Games in August 2014.

Timeline

2014

Biggest Challenge

To ensure recommendations, questions, and comments were aligned with the expectations of the Canada Games Council as we understood them, and that ultimately everything considered what was in the best interest of the athletes.

Biggest Win

Hearing the excitement and pride in the Chair’s voice as she retold the story of the final Canada Games Council site visit before they selected the winning bid city. It was clear she felt she had already won, whether Red Deer was awarded the Games or not.