National Organizing Committee for the FIFA Women’s World Cup Canada 2015
The FIFA Women’s World Cup is held every four years and is the largest women’s sporting event in the world. In 2011, the Canadian Soccer Association was awarded the right to stage the 2015 edition of this prestigious event, as well as the hosting rights to the FIFA U-20 Women’s World Cup Canada 2014.
Scope of Work
Tournament Decor Programme Administration & Management both tournaments:
- FIFA U-20 Women’s World Cup 2014 Canada™ (August 5-25, 2014)
- FIFA Women’s World Cup Canada 2015TM (June 6-July 5, 2015)
Responsible to the National Organizing Committee (NOC) for the delivery of the design strategy, programme planning, operational implementation and overall project direction for the tournaments. Successfully implemented the key elements of look and pageantry including but not limited to; stadia look, food & beverage menu board coordination, clean venue assessment and cover-up, along with a comprehensive identification and wayfinding signage programmes. Liaised directly with the Federation Internationale de Football Association (FIFA) for design approvals and provided end-to-end project management in an extremely compressed timeline with a complex delivery across six provinces, five time zones and 52 matches.
2014 – 2015
Managing a multi-provincial, multi-stadium, multi-time-zone event with a small team, but a mighty team. Keeping up with hundreds and hundreds of emails was definitely a challenge, but a necessary tool since people were spread end to end in our country.
A proud team and the inclusion of Confederation specific female soccer athletes, employed as super-graphics in our look program—that was a FIFA first. And ultimately, to be a part of, and contributing effort in staging the first event to ever be simultaneously staged across our great country.