Design

We Love Design Projects

Design can mean many things to many people. At LaBuick & Co. we focus on what design means to you, your customers, your event, and your brand. We work across multiple platforms to deliver client, event or corporate specific outcomes.

Print

Visual communications and presentations built to convey a specific message or messages to a targeted audience, purposely made for printing. For example: magazines, portfolios, folders,  stationery.

Digital

We create graphics and designs for web, television, print and portable electronic devices. Our knowledge of social networks allows for a complete digital strategy from responsive websites, to social media campaigns.

Experiential

Design and planning of sign programs, wayfinding consulting, exhibit and interpretive design, entertainment environments, retail design, information and map design, as well as memorial and donor recognition programs. For example: look and signage programs, interactive displays, stadium renovations.

Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.
-Gloria Steinem

National Organizing Committee for the FIFA Women’s World Cup Canada 2015

Client Bio

The FIFA Women’s World Cup is held every four years and is the largest women’s sporting event in the world.  In 2011, the Canadian Soccer Association was awarded the right to stage the 2015 edition of this prestigious event, as well as the hosting rights to the FIFA U-20 Women’s World Cup Canada 2014.

Scope of Work

Tournament Decor Strategy – Jason & Jackie took all the graphic elements supplied by FIFA including logos, colours, and graphic patterns to create a design system for all six stadiums including wayfinding and identification signage. We templated the largest stadium to show the prime supplier what good looked like, then managed the design application in totality.

Timeline

2014 – 2015

Biggest Challenge

Understanding the rules of usage for all patterns and pushing the design envelope to create a Canadian set of firsts for the tournament.

Biggest Win

Incorporating images of actual athletes from each confederation within the tournament Look itself, and seeing our women play on home soil.

Vancouver Organizing Committee for the 2010 Olympic & Paralympic Winter Games (VANOC)

Client Bio

The Winter Olympic Games is a major international sporting event that occurs once every four years and features sports practiced on snow and ice. The Winter Olympics has been hosted on three continents by eleven different countries. VANOC hosted 86 events in 15 disciplines in seven sports.

Scope of Work

As part of the Brand & Creative Services team, Jason & Jackie were on the team that developed the visual Brand & Look, eventually moving over to Look of the Games team where they lead the design application of the Look across the entire games program. Tanya was responsible for managing the production, logistics, and installation of the Look program across all venues.

Timeline

2005-2010

Biggest Challenge

Developing a look that all stakeholders—from huge global corporate sponsors, to government officials, to the Canadian public—would identify with and be proud of was a very big undertaking. It involved copious research followed by many meetings, presentations, and justification exercises.

Biggest Win

There were some big wins with this project. Some highlights include: Athlete imagery (high detail pictograms) on the field of play surrounds, which was an Olympic first. Getting the lime green Olympic Rings approved (already a memorable icon of the 2010 games).  And the absence of red in the colour palette. Many stakeholders believed that red needed to be in the palette (to represent Canada), but we successfully argued that red would be highly present in the spectators themselves. We were right, and red was indeed well represented, and the blue & green look contrasted very well with it.

Product Critic

Client Bio

Product Critic is an online aggregator of consumer product reviews. It currently covers electronics such as cell phones, computers, and cameras, with an expanding list of categories. The site operates in a similar fashion to something like Rotten Tomatoes, taking all the reviews written about a specific product, and providing consumers with an average score.

Scope of Work

Jason designed and developed the Product Critic Logo and Brand Identity. The owners of the site wanted something playful and friendly that spoke of the collective power gained by bringing so many reviews together in one place. He also worked with a fellow designer / developer on the design of the website itself.

Timeline

2012

Biggest Challenge

An octopus was an instant favourite for the logo direction. The many tentacles made reference to the business model—plus octopi are smart. There were many iterations before finally arriving at the chosen mark. Finding a balance that wasn’t “too cartoony”, but also not too generic of an icon was difficult. Oh, and the symmetry of the tentacles… yeah, that was hard.

Biggest Win

The clients loved the Octopus idea right away (they got it!) and embraced the corresponding graphic identity (which subtly and cleanly makes reference to the ocean).

Babiekins Magazine

Client Bio

A Kids’ Fashion Magazine for the Trendsetting Parent and Child

Babiekins the magazine has grown from a fledgling blog and digital-only format into an internationally-recognized print publication with a global circulation. They are more than a kids’ fashion magazine. They profile fashion, style, decor, design, books, DIY, parties, and playthings. They strive to keep up with the best and most up-to-date concepts in the children’s market worldwide.

Scope of Work

First 4 print editions of the magazine

Timeline

2013 – 14

Biggest Challenge

Finding the sweet spot between designing with a light enough touch to let the photography really sing on the page while adding to a creative, cohesive character to the whole piece.

Biggest Win

Creating a clean, consistent look throughout the magazine while using various typographical styles, influenced by the style of photography of each piece.