JASON X ESTEBAN is a multi-disciplinary designer with over 21 years of experience. He has worked in print, environmental, and digital design, with a variety of brands and companies. As a designer for almost 10 years at IKEA, Jason gained experience working with a large globally recognized brand in local applications. His work with IKEA involved interpreting the IKEA brand and graphic standards and applying them to unique situations at IKEA stores across North America and in Europe. As a designer for IKEA, Jason worked on printed materials such as brochures, flyers, and other traditional advertising material, and was also responsible for the integration of graphic material within the physical environment of the store. This included banners, large wall graphics, wayfinding signage, and graphic material to complement displays. IKEA provided Jason with a foundation in planning, designing, executing, and installing graphic materials within large physical environments.
Building on that experience, Jason worked for the Vancouver 2010 Olympic and Paralympic Winter Games Committee (VANOC) for almost 5 years. Starting on the Brand & Creative services team he helped develop and design the graphic system that would be used to create the Look of the Games, along with colleague Jackie Boucher. Eventually both Jason and Jackie took the roles of managing the design team for the Look of the Games, co-leading the design development of the kit of parts, as well as the venue application plans for all Olympic and Paralympic venues. In addition, they led the development of the wayfinding system, and created detailed guidelines and manuals for its usage. They also planned and designed the street banner program of over 6000 banners.
Jason spent the last three years as the design lead at Vancouver social media company, Hootsuite. While working largely in the online digital realm, he was also primarily in charge of printed material, as well as a growing amount of signage and other collateral for events and conferences Hootsuite hosted. While at Hootsuite, Jason also worked as a freelance designer for Vancouver studio, banter grace & lollipop. In December of 2014, he left Hootsuite to join banter grace & lollipop as the Art & Design Director. His clients at BGL include Raleigh Bicycles, the Museum of Vancouver, Cactus Club Cafe, and Indochino.
In addition to his work at BGL, Jason enjoys continuing to work on sport branding projects including the recent Special Olympics in Vancouver in 2014, and the 2015 FIFA Women’s World Cup. He is currently working on a rebrand project with LaBuick & Co. for the Commonwealth Stadium in Edmonton.