Jason X Esteban

JASON X ESTEBAN is a multi-disciplinary designer with over 21 years  of experience. He has worked in print, environmental, and digital design, with a variety of brands and companies. As a designer for almost 10 years at IKEA, Jason gained experience working with a large globally recognized brand in local applications. His work with IKEA involved interpreting the IKEA brand and graphic standards and applying them to unique situations at IKEA stores across North America and in Europe. As a designer for IKEA, Jason worked on printed materials such as brochures, flyers, and other traditional advertising material, and was also responsible for the integration of graphic material within the physical environment of the store. This included banners, large wall graphics, wayfinding signage, and graphic material to complement displays. IKEA provided Jason with a foundation in planning, designing, executing, and installing graphic materials within large physical environments.

Building on that experience, Jason worked for the Vancouver 2010 Olympic and Paralympic Winter Games Committee (VANOC) for almost 5 years. Starting on the Brand & Creative services team he helped develop and design the graphic system that would be used to create the Look of the Games, along with colleague Jackie Boucher. Eventually both Jason and Jackie took the roles of managing the design team for the Look of the Games, co-leading the design development of the kit of parts, as well as the venue application plans for all Olympic and Paralympic venues. In addition, they led the development of the wayfinding system, and created detailed guidelines and manuals for its usage. They also planned and designed the street banner program of over 6000 banners.

Jason spent the last three years as the design lead at Vancouver social media company, Hootsuite. While working largely in the online digital realm, he was also primarily in charge of printed material, as well as a growing amount of signage and other collateral for events and conferences Hootsuite hosted. While at Hootsuite, Jason also worked as a freelance designer for Vancouver studio, banter grace & lollipop. In December of 2014, he left Hootsuite to join banter grace & lollipop as the Art & Design Director. His clients at BGL include Raleigh Bicycles, the Museum of Vancouver, Cactus Club Cafe, and Indochino.

In addition to his work at BGL, Jason enjoys continuing to work on sport branding projects including the recent Special Olympics in Vancouver in 2014, and the 2015 FIFA Women’s World Cup. He is currently working on a rebrand project with LaBuick & Co. for the Commonwealth Stadium in Edmonton.

Selected Non-FAQs

What is your idea of perfect happiness?

Good wine, good cheese, good company, & raspberries on the side.

What is your greatest extravagance?

Probably eating Parmeggiano Reggiano as an eating cheese as opposed to just a grating cheese.

What do you consider the most overrated virtue?

Ambition. It tends to trump lots of things that are more important to me.

Which living person do you most despise?

Right now, probably Donald Trump. Low hanging fruit, I know… but seriously, what a terrible person.

Which words or phrases do you most overuse?

Easy one: Yeah? Right?

When and where were you happiest?

I’m lucky to be a generally happy person most of the time.

What do you consider your greatest achievement?

I rarely look at life this way. Perhaps raising children who are happy with who they are.

Who are your favorite writers?

Kurt Vonnegut Jr., Mary Doria Russell, Rainbow Rowell, and… yes… Stephenie Meyer. I unapologetically love Twilight

Who is your hero of fiction?

Bella Swan.

Who are your heroes in real life?

I don’t know that I really have heroes. I’m inspired by people who are uniquely themselves, and fight for what they believe in positive ways. Candidates would include David Suzuki & Laurie Anderson.

What are your favorite names?

Short ones that are strange.

What is it that you most dislike?

Intolerance.

What is your greatest regret?

Regret involves dwelling on the past. I live 100% in the present (blessing & curse!)

If heaven exists, what would you like to hear God say when you arrive at the pearly gates?

Wait, What?

You Want More? There's more!
What is your greatest fear?

Honestly? Probably dying. Not looking forward to that.

What is the trait you most deplore in yourself?

My tendency to avoid conflict at all costs.

What is the trait you most deplore in others?

Self-centredness

Which living person do you most admire?

Choosing one is impossible. My parents are pretty admirable though.

What is your current state of mind?

Happy & relaxed

On what occasion do you lie?

When I think it will make a situation better instead of worse.

What do you most dislike about your appearance?

My nose is kinda big.

What is the quality you most like in a man?

Comfort with self

What is the quality you most like in a woman?

Comfort with self

What or who is the greatest love of your life?

Uhm… my wife? And art?

Which talent would you most like to have?

I desperately wish I could sing and write music.

If you could change one thing about yourself, what would it be?

I’d bring the hearing back in the right ear.

If you were to die and come back as a person or a thing, what would it be?

I’ve always wanted to be able to fly. So, likely some kind of bird.

Where would you most like to live?

Where I am now works nicely. But Lisbon, Portugal would be a close second.

What is your most treasured possession?

Again… too many. Probably a handful of art pieces I’ve acquired over the years.

What do you regard as the lowest depth of misery?

Oh my. Severe addiction?

What is your favorite occupation?

Architect, probably. I really wanted to be one.

What is your most marked characteristic?

Sense of humour?

What do you most value in your friends?

Acceptance of each other for who we are.

Which historical figure do you most identify with?

History is lost on me. Ghandi is pretty awesome though.

How would you like to die?

Is ‘not’ an option? 🙂 In my sleep for sure.

What is your motto?

Just let people be who they are.

What is your favorite word?

Currently, probably ‘yeah’. its so versatile. yeah?

What is your least favorite word?

Talent (I know, complicated… but I can explain.)

What turns you on?

Originality

What turns you off?

Closed-mindedness

What sound or noise do you love?

The sound of rain

What sound or noise do you hate?

Dentist drill (I know, obvious… but come on!)

What is your favorite curse word?

fuck

What profession other than your own would you like to attempt?

architect

What profession would you not like to do?

Anything medicine related